Senior digital lead in UX, design and development.
Hi, I'm Phil Penny.
I am a digital growth specialist with two decades of experience. I lead business transformation through rapid, strategic innovation, data-driven and user-centred design practice, and responsible, cyber-secure software management.
I began my career working in print, honing my typographic and layout skills and understanding of design fundamentals. With the dawn of the mobile internet, I focused on digital design and UX, providing training and hands-on design skills to startups and global clients drawing on over a decade of professional experience. Moving into development helped me to bridge the gap between designer and developer, and provide end-to-end digital leadership experience.
"Phil is helping us realise our vision of creating a world class website by the end of 2023. He has been absolutely critical to the delivery of this throughout my time here so far and has massively transformed the website in the past couple of years."
Strategising multi-year roadmaps to take performance and standards to the next level through data-based decision making and identifying, mentoring and nurturing talent.
USP
Roadmap creation
Behaviour driven development (BDD)
SEO
Cyber Security
PPC
Content
Automation
Process refinement
Team-creation
Mentoring
UX
User-centric focus underpinned by thorough research and data analysis.
User journey
personas
Pain points
Emotions
Google Analytics
Google Optimize
Interviews
Workshops
HotJar
Testing & optimization
Competitor analysis
Typeform
Design
Live client wireframing through to pixel-perfect high fidelity prototypes.
Figma
Illustrator
Photoshop
Blender/Maya
Print
Digital
Typography
Layout
Conversion rate optimization
Accessibility
Development
Avoiding bottlenecks and planning for scale.
HTML
CSS
Javascript
PHP
MySQL
Liquid (Shopify / Jekyll)
WordPress
Python
Ruby
React
Vue
GIT
Mac/Linux/Windows
REST API
Domains & Hosting
Agile
Project management
Experience
Both sides of the agency model, internal and distributed teams, startups to blue-chips.
